Nintendo Wii | microsoft: We Won’t Ignore Hard-core With Kinect

July 23, 2010 – 7:15 am

Microsoft Kinect will first appeal to casual gamers, but eventually, all levels of players will want to get their hands on it, Microsoft said in a recent interview.

According to Chris Lewis, vice president of Microsoft’s Interactive Entertainment Business, Kinect will initially appeal to casual gamers who aren’t necessarily looking for first-person shooters, but want a fun experience that they might typically find in Nintendo’s
Wii.

(Credit:
Microsoft)

“Certainly over the launch phase and this Christmas in particular I think you’ll see very much pure Kinect for 360 experiences that will appeal to broad young/older/female/family audiences,” Lewis told GamesIndustry.biz.

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Lewis was quick to point out that although Kinect won’t appeal to hard-core gamers out of the gate, Microsoft is still fully aware of its need to appeal to those players. He said the company’s E3 press conference, where it “spent spent a good solid chunk of time around Halo Reach, Gears of War and Fable,” is proof of that.

Lewis’ will retail for $149 when it launches in November, run directly counter to what his colleague, Ryan Moore, Microsoft’s worldwide product marketing manager, said in a recent interview with CVG.

Asked which market segment will be first to buy Kinect, Moore said the company believes hard-core gamers will be first to jump on it.

“I think we know that hard-core gamers will be the first to go out and buy it, as they are with any product,” Moore told CVG.

Regardless of how the device gets there–either through core gamers to casual gamers, or vice versa–Microsoft still wants to appeal to both groups. And the company fully plans to deliver a viable experience to core and casual gamers.

“I’d say again, that doesn’t mean we’re walking away or forgetting the core–it’s not about mainstream consumer or core gamer,” Lewis told GamesIndustry.biz. “For us it’s about a great experience for both.”

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